Qi Rising Road, Shining Qatar!
Qatar is one of the richest countries in the world, rich in oil and natural gas. Last year, its per capita GDP reached 84,400 US dollars, ranking first in Asia. Luxury cars are very common in such a "moat" country. Surprisingly, in the Qatar automobile market, Chery Tiggo 7 won the sales champion in the market segment.
At the Geneva Motor Show, one of the world’s top auto shows held in Qatar on October 6, Dajiang Information correspondent noticed that Chery’s high-end brand, Xingtu Automobile, was even more brilliant, and even the Prime Minister of Qatar led a delegation to visit the Xingtu booth.
▲ The Prime Minister of Qatar led a delegation to visit the Star Road booth.
Directly hit the scene, the star road "Yaoyao" leads.
In Qatar in October, the heat wave is still rolling, and the highest temperature approaches 40 degrees every day. The enthusiasm of "it" is like a fire, burning the whole desert.
Equally enthusiastic is the 2023 Geneva Motor Show, which, as one of the five international auto shows recognized in the world, is known as the "vane of international automobile trends" and moved to Doha, Qatar, this year.
▲ Doha, Qatar.
A total of 30 brands participated in this auto show, and the booth area of Chery’s high-end brand Xingtu Automobile from China reached 644 square meters, which was very eye-catching.
At this auto show, Starway Eta Ursae Majoris was officially listed in the Middle East. Eta Ursae Majoris is the first strategic vehicle in the Star Road brand 2.0 era, and it is positioned as "400,000-class smart and luxury flagship SUV".
In terms of face value, under the modification of the brand-new "aesthetics of light" design language, the car body glows with the unique beauty of luxury, technology, fashion and high-end. This design won the gold medal of IDA International Design in the United States in 2022.
What’s even more eye-catching is that the Eta Ursae Majoris Flying Fish Edition is "the only vehicle in China that can be equipped with CDC within 200,000". CDC (Electromagnetic Suspension System) was once the basic configuration for luxury cars with a price of 400,000 yuan. The Starway Eta Ursae Majoris Flying Fish Edition has greatly lowered the threshold of CDC, allowing more car owners to enjoy the excellent driving experience of "starting without looking up, braking without nodding, turning sideways, bumping without splashing water".
The market is the best test of strength. After Eta Ursae Majoris officially exported to overseas in June, the response was enthusiastic, and its overseas price successfully shaped the "BBE(EXEED)" market pattern compared with that of Benchmark Mercedes-Benz and BMW.
The tropical desert star route can still be played.
In Qatar, sales of SUVs and pickups are high. This is determined by the unique local geography and climate-desert accounts for more than 95% of the country’s land area, with a tropical desert climate. Therefore, cars driving in Qatar need not only high-performance air conditioning, but also sand and moisture prevention.
Starway Eta Ursae Majoris has undergone 1.37 million km+ ultra-long user simulation test, 260,000 km+ durability test, 12 kinds of misuse working conditions tests including pits, bumps, braking and squeezing, and polished by three rigorous test standards. Even in desert areas, there is no need to worry about reliability.
The previous self-driving travel program "See the World with Eta Ursae Majoris" was popular all over the country. The protagonist in the program, Starway Eta Ursae Majoris, was driving on the streets of the Middle East, which always caused local tyrants in the Middle East to watch and take pictures. Driving a 2.0T Eta Ursae Majoris can compete with those off-road vehicles with 4.0T or even larger displacement in the desert, which is called a "desert magic car".
Two new models of Xingtu were launched internationally.
At this Qatar Auto Show, Star Road’s new energy product series, Star Era STERRA, was launched internationally, bringing two models, Star Era ES and Star Era ET.
Star Age ES positioning super comfortable medium and large electric car, with butterfly as design inspiration, horizontal through headlights, full recognition. It is also the only pure electric car in its class with air suspension and +CDC continuous damping control system as standard. The new car will be launched in the fourth quarter of this year.
Xingjiyuan ET locates super comfortable medium and large electric SUV, with a length of 5 meters, a width of 2 meters and a wheelbase of 3 meters. It creates a harmonious, elegant, natural and comfortable aesthetic experience with a simple, pure and stable design. The new car will be launched in the first half of 2024.
For an oil-rich country like Qatar, people’s demand for cars has gone beyond the scope of family transportation. Only outstanding cars can gain a foothold here, and car companies must accept the critical eyes of oil-rich countries.
A good product can always attract people who really understand it inadvertently. At the auto show, Dajiang Information reporter met a Middle Eastern guest, and his eyes lit up when he saw Star Age ES. It’s not enough to watch, so I insist on taking a group photo. After the zero-distance experience, the owner even wrote his expectations on his face. "When can I sell it?"
Sail out to sea and aim at the global market
As the high-end layout of Chery in the global market, Yin Tongyue, the chairman of Chery Holding Group, once said in many public occasions that "Xingtu is the pyramid tip of Chery Group and Audi of Chery Group, and undertakes the upward mission of Chery Group."
Since its establishment in 2019, Xingtu Automobile has aimed at the global market, displayed its talents in foreign countries, gained wide recognition from overseas users, and demonstrated the unique charm of China’s own brand and Wuhu Zhizao to the whole world.
Today, Starway has entered key markets such as Asia-Pacific, Eastern Europe, South America and the Middle East, and the global users of Starway brand have exceeded 180,000. From January to August, overseas sales increased by 130% year-on-year, and it is expected to fully land in the European market by 2025, expanding the market territory to 25+ countries and regions.
Thousands of years ago, porcelain, silk and tea from China went abroad through the Silk Road and became popular all over the world. As time goes by, the "Orient Express" of Qiruixing Road is shifting gears and accelerating, constantly writing new wonderful stories.
▍ Special correspondent: Guo Anni
▍ Editor: Xing Jia
Disclaimer: The manuscript shall not be reproduced without authorization.
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